Advertising Shape Social Trends Essay Example | Topics and Well Written Essays - 4250 words

Advertising Shape Social Trends - Essay Example The essay "Advertising Shape Social Trends" discusses how the technological development playing a role in the continuous development of advertising and promotional activities of companies across various sectors. From a general perspective, advertising is not only important to promote the offering of any company in front of their customer, but at the same time it is important for the organizations to established reasons in the mind of the customers regarding why their own product of services is better than that of the competitors. Another key point associated with the importance of the advertising is it â€Å"Sell the Sizzle, Not the Steak†. It is an old thought associated with the advertising industry, but it still stands true. The most common goal of any advertising campaign is to sell the added benefits associated with any product or service. One can easily understand this concept associated with the advertising. Any individual can choose or purchase a number of soaps for them as there are many brands in this industry. To make any brand stand high above the rest in terms of attracting people’s eye organization need to focus on attractive as well as out of the box promotional activity. One such example is of Irish Spring. In their advertisement, they â€Å"claim not only freshness and cleanliness, but according to the woman from the ad, it's Manly, yes, but I like it, too, so it’s for both sexes. A company selling something knows you can probably get that something anywhere and you can get many versions of it".