Master Dissertation (strategic change in aircraft maintenance company)

Master (strategic change in aircraft maintenance company) - Dissertation Example To investigate the research question a combination of secondary and primary research methodology was used. The secondary data was obtained from the already published data and the primary data was obtained through questionnaires by conducting a survey. Total 137 employees of ADAT participated in the research study however, only 96 questionnaires appeared to be completely filled. The data has been analysed by using the descriptive statistical techniques. The findings of the research suggest that efficient services of aircraft maintenance companies require resources and technical expertise. It has been identified that employee turnover has been one of the major issues of the company which directly influenced the performance of the company as a result of strategic change. Therefore, to increase the performance company needs to adopt strategies that can help it to gain sustainable growth in the industry by increasing its ability to retain highly-qualified staff and reducing costs of recru itment and selection. Based on the analysis, a few recommendations have been also given to the company. Table of Contents Abstract 2 List of Figures 5 List of Tables 5 Introduction 6 Research Background 6 Organisation Profile: Abu Dhabi Aircraft Technologies (ADAT) 11 Research Aim 12 Research Objectives 13 Research Questions 14 Research Rationale 14 Research Significance 15 Research Limitations 15 Definition of Terms and Abbreviations 16 Structure of Dissertation 17 Literature Review 18 Aircraft Maintenance 18 Financial, Auditing and Pricing 29 Human Resource Management 32 Marketing and Communication 33 Conceptual Framework 35 Research Methodology 36 Overview ofn Research Questions 36 Overview of Literature Review 36 Research Design 38 Research Methods 38 Secondary Research 38 Primary Research 38 Data Collection Tool 39 Sampling 39 Data Collection Procedure 41 Validity 42 Ethical Considerations 42 Findings and Analysis 44 Findings of Secondary Research 44 Findings of Primary Researc h 51 Conclusion and Recommendations 60 Recommendations 63 Reference 65 Appendix 74 List of Figures Figure 1 Business environment of Aircraft Business 8 Figure 2 Facility Map 12 Figure 3 Conceptual Framework 35 Figure 4 Expenditure of the Emirates 46 Figure 5 Experience 51 Figure 6 Associated with particular zone 51 Figure 7 Respondents' Association Zones 52 Figure 8 Involvement of Respondents in Maintenance Activities 52 Figure 9 Number of People Working in Aircraft Zone 53 Figure 10 Percent of Technical People in Aircraft Zone 53 Figure 11 Ranking of Organization for Maintenance Services 54 Figure 12 Perception of Employees 55 Figure 13 Performance of the Organization 56 Figure 14 Role of Training 57 Figure 15 Overall efficiency of the organization can be Improved 58 Figure 16 To improve efficiency in the Present scenario 59 List of Tables Table 1 Employee Turnover from 2008-2010 47 Table 2 Turnover Ratio 2008-2010 49 Table 3 Total Employee Replacement cost from 2008 -2010 50 Intro duction Research Background The global airline industry has net value of $467 billion which is expected to reach nearly $609 billion by 2013. The growth in the airline industry was nearly 30.4% in 2008 and growth in the global airline market was 1.8% by volume. It is expected to increase by 23.6% of the volume till 2013. There are tremendous changes observed in various factors of airline industry. Due to